How does the financials of a large DTC brand look?

An attempt at understanding the financials of large DTC brands.

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In the last 4 years, I have build a brand and have taken to $ Million sales, with minimal products, extending distribution to 7 Countries. The brand is profitable with solid net profit margins, while still operating in a niche category.

While building a brand, one is always wondering what is an ideal P&L. How is the growth to be managed with profitability? What is the best way to market a product, to get the maximum ROAS?

DTC marketing & operations is a complex world with multiple platforms to market & sell the products.

While it is essential to experiment on every aspect of customer journey, but identifying the most profitable route is also important. My core competency is to work on operational cost of the business and identifying profitable marketing channels for a product.

Before DTC brands, I worked with Big 4 consultancies and large MNCs in streamlining processes around sales.

Objective at Revirement, is to learn from large DTC brands, analyze their financial statements and identify a path to profitability.

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